In the business world, there are various career options. Marketing is one of them and more so it is the mother of all careers. Without having prudent marketing strategies, a business or an organization cannot succeed in a competitive business environment. Irrespective of the uniqueness of this job offer, marketing is more challenging in a banking environment where marketers deal with sensitive money matters. It is this possible challenge that motivates me to join banking sector as a marketer.
A marketing plan is a detailed list of actions that an organization intends to use to sell a new product or service. The current paper is in the form of a marketing plan for the employees of Trout Company for their wellness, dubbed the “employee wellness program”. In order to develop a well-detailed marketing plan, there are a number of factors that need to be considered.
Economics is a social science according to the foundations of economics. Just like anthropology, law, geography, sociology among other disciplines of social sciences, economics deals with linking the consumer with the producer. The relationships between these two entities in economics constitute marketing. Market research involves consumers of goods and services rendered by an enterprise. Market research focuses on the customers, the public domain and the marketer through supply of information. This paper explains how different types of market research methods would helpful in identifying whether there would be a market for an internet cafe business in London. (Russel, 2006)
With the changing era, the normative marketing theory took the place of marketing theory. These theories described the right things which should exist. The concepts of entrepreneurial marketing and contextual marketing developed with times which are discussed in this part. The managers devise the strategies keeping in mind the disruptive, unstable, fragmented, and fast changing environment. The normative marketing theories are adopted by the managers to succeed in the turbulent environment.