MEDIA COMMUNICATIONS

Abstract

This paper presents a discussion on social media marketing and its role in promoting the effectiveness of marketing strategies, such as traditional marketing. Illustrations of marketing via Facebook and YouTube are used to depict the benefits and challenges associated with social media marketing. The importance and implications of integrating social media and traditional media marketing processes are also explained within the paper. The paper employs secondary research method to gather statistical and theoretical data from research articles as the basis of discussion and illustration. On the basis of the discussion, an integration of social media and traditional marketing processes is recommended as an effective strategy through which a company would gain from the benefits of each of these marketing strategies.

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