A marketing plan is a detailed list of actions that an organization intends to use to sell a new product or service. The current paper is in the form of a marketing plan for the employees of Trout Company for their wellness, dubbed the “employee wellness program”. In order to develop a well-detailed marketing plan, there are a number of factors that need to be considered.
What is Needed in the Plan?
Market Research for Trout
To start with, there is need to undertake market research. This covers the collection of data about the intended buyers of this product or service and in this case, it is the employees of the Trout Company. We collected data on the employees’ monthly and annual spending (Baker, 2008). The salaries they get make them meet their goals, or they must search for extra money to satisfy their needs.
The second factor is that of determining the target market and in this case, it is the employees of the Trout Company (Baker, 2008).
The other factor to be considered is that of the description of the product one intends to market. The product in this case consists of loans to members in case of emergencies, which can either be medical expenses, school fees or acquire houses at low prices compared to the current market prices by the wellness program investing into real estates and so forth therefore making the lives of the employees a little bit comfortable.
Utility of the program:
The other factor is to consider if there exists a similar program for the employees or this could be the first one. In addition, it is important to examine how the program might be in comparison with the existing one?
The other factors that had to be considered include the mission statement and the market strategies to be employed in order to successfully market the package to the members of the program. For instance will it be by direct marketing, networking, or advertising (Michael, 2012).
The other factor is how much money is available for marketing the strategy. Once this is done, the most affordable marketing strategy is picked to market the employee benefit package. The other factor to be considered is the developing of the marketing goals is to ensure that there are deadlines to be met.
Customer Surveys (Who do you need to meet with)
The last factor to be considered is how to monitor the progress of the benefit package of the employees. This involves customer surveys of employee satisfaction (Michael, 2012). People that need to be met include employees, marketing strategists, advertising agencies and survey firms and all of them give contributions from their areas of specialisation as discussed above.
What is needed in Surveys (What do you need from them and what they need from you)
The single most important part of this survey is perhaps the surveys with the employees because it is based on their feedback of a need for a plan like this that the plan will go ahead in the first place. There needs to be a detailed questionnaire prepared which will collect data from the employees mainly focusing on what their back up is in case of a financial emergency. The questions should mainly focus on identifying their financial details and how they could cope up in case of an emergency. Based on this primary data, the management can take a call whether to go ahead with a plan like this or not.
In conclusion, a marketing plan lays the foundation of a successful product marketing strategy. With this plan it will enable me determine who are the stakeholders and consult them to ensure a well-developed benefit package for the employees of the Trout Company.
Baker, M. (2008). The Strategic Marketing Plan Audit. 2008
Michael, F. (2012). 10 Key Components of a Marketing Plan. 2012.
Business Sourcing Map
A business-sourcing map is an outline of how businesses acquire the needed services or ideas by searching for contributions regarding the subject from concerned persons and mostly through the internet. Diabetes is on the increase so much that it is now becoming a pandemic. The government has laid down a lot of emphasis on early detection of the disease and a lot of investment to ensure that there is a reduction in the number of people being infected by the disease. Here is an outline of how I developed a business plan for the early detection of the diabetes disease.
Setting up Detection Facilities
From research, it has been noted that this disease is most discovered in patients when it is at its most acute stages and as such, there would be no treatment possible for the disease but only prolonging the lifetime of the patients. It is at most times detected by the clinical officers at the referral hospitals and this accounts for 90 per cent of all the detections. To use this as a business source we can decide to set up detection facilities in the referral hospitals at a fee and as such, we can earn more money from this venture. We can acquire the funds from loans of banks or from the employee Sacco (Clark, 1991).
In order to detect this disease at an early stage, the clinical officers are directed to infer a diabetes test for every 4 out of ten patients with diabetes related complication cases. This comes with the installation of the testing equipment in every hospital.
Advantages of an Early Detection Center
Here we achieve two goals namely; cases of early detection increase and therefore reduce the scourge and secondly we make more money from the increased number of tests.
The other detection is by the interns at the referral hospitals, which accounts for 7 per cent. In addition, instructions are to be given to the interns similar to the ones given to the clinical officers (Berle, 1990). The government has also decided to increase awareness of the disease to the public. We can use this opportunity to offer the advertising services to the public. Five per cent of the detections are those that the patients themselves feel like that they have the disease and when they go for the tests they actually get they have the disease. We can decide to invest in research towards development of cheaper equipments for early detection of the disease as we can see that it will be of many returns to our investment. In this research, we invite the concerned stakeholders to come up with the best decision.
In conclusion, with the implementation of the above business strategies the investment is bound to bring about many returns to the investors. Therefore, it is highly recommended that the investors take an opportunity that has presented itself.
Berle, G. (1990). Planning and forming your company. London: Wiley.
Clark, S. (1991). Beating the Odds: 10 Smart steps to small business success. New York: AMACOM.