There are two forms of advertising health care. However, before these forms are put into practice, there are various aspects that must be considered in healthcare advertisements. To effectively advertise its services, a health care must understand the group it is targeting.
For instance, if the health care organization is based on Voluntary Counseling and Testing (VCT), then it must approach the target group through specialized forms. Moreover, non-traditional form of advertisement is reliable for this kind of organization to get to its target group (Greenwald, 2010, Pg. 87). These may include printing posters that are to be displayed randomly in the streets, homes and social areas. In addition, non-traditional forms of advertising are significant with regard that they are cheap and more reliable to the organization especially when administering a large group of people.
Nevertheless, non-tradition media can be used in advertising a health care organization through the use of mass media like radio and television. Considering the population that uses the radio media, it is significant that this organization is likely to obtain many people for its service. The Community Health Accreditation Program (CHAP) is at the fore front of using this form. Non-traditional form of advertisement is very encouraging to the mass as it sometimes denotes the offers that are to be entailed in the services, thus attracting more customers. Television is a system of non-traditional media,which a considerable mass of people use. Its role in advertising health care is crucial to the organization as it stand a unique position in attracting clients.
The healthcare may want to target the youth group; this is through considering incorporation of media forms like mobile phones and the use of internet. Creating a blog that can be easily accessed by the youth can facilitate the advertisement of the health care organization. This is because the youth are of more vulnerable to internet use than the adults (Danna, 1992, Pg. 77). In addition, traditional forms of advertising health care services may be reliable for the aspect like National Board for Respiratory Care (NBRC). For instance, paintings on walls and buns are important for exposure to the mass. Moreover, printing t-shirts and other outfits is important towards advertising healthcare services among people (Haugen, 2012, Pg. 44).
The traditional media has played an outstanding role in maintain the health care advertisements. This is achieved through photography and art paints. Photography is the exposure of artwork relating the healthcare organization and emphasizing on exposing the works to the mass. This is achievable through events like shows and other social areas where people meet to interact. This may be used in the American Physiological Therapy Association (APTA).
In conclusion, advertising a health care organization encompasses the utilization of both traditional and non-traditional forms of media. Traditional forms of media such as art paints and the use of radio are significant in advertising this organization. Moreover, non-traditional forms of media will also play a critical role in promoting the advertisement of the healthcare services. This is through the use of the internet, an aspect that is commonly used today.
Danna, S. R. (1992). Advertising and popular culture: studies in variety and versatility. Bowling Green, Ohio: Bowling Green State University Popular Press.
Greenwald, H. P. (2010). Health care in the United States organization, management, and policy. San Francisco, CA: Jossey-Bass.
Haugen, D. M. (2012). Health care. Farmington Hills, MI: Greenhaven Press.
Post-test of the healthcare agreement television advertisement. (2007). New York: John Wiley & Sons.