Disruptive Technology
Disruptive technology describes new technological applications which displace the established or existing technologies in an unexpected manner. Disruptive technology is often characterized by lack of complete refinement (Carayannopoulos, 2009). This technology may have problems in its performance because its practical application is not completely proven. As a result, disruptive technology is attractive to a limited number of audiences. Business organizations focus on working with sustainable technological applications. It is through sustainable technologies that companies are able to maintain good relationships with their customers. Market opportunities, business efficiencies and saving of costs are achieved through sustainable technologies. Disruptive technologies are often dismissed because they are not considered to be aligned with the goals of an organization (Adner & Snow, 2010). Nonetheless, the maturing of disruptive technologies has caused its increased applications within business organizations. The benefits of disruptive technologies may therefore be used to attain business advantage. Disruptive technology in modern business applications has a general positive impact on business organizations.
Disruptive technology motivates innovation within an organization. It is through disruptive technology that business organizations are able to change their business models and increase their competitiveness and productivity (Adner & Snow, 2010). Regardless of the conflicts that are associated with disruptive technology, their role in challenging the status quo of business processes, reveals how they enable businesses to do things differently and therefore meet the changing preferences and tastes in the market. Disruptive technologies such as social networks are increasingly being used for business advantage. Through social networks companies are able to access and engage with vast markets within online communities (Yu & Hang, 2010). Such disruptive technologies have promoted business communication processes, such as marketing. The segmentation of the market demonstrates the important role of disruptive technologies in reaching out to a wide variety of customers for a company’s goods and services. The integration of business processes, and management processes have also been enhanced through the application of disruptive technologies in entrepreneurship (Carayannopoulos, 2009).
Mobile devices and cloud computing are other forms of disruptive technologies, which have significantly promoted the manner in which business activities are conducted. Through such disruptive technology, communication processes among employees and project teams are enhanced (Christensen, Baumann, Ruggles & Sadtler, 2006). Business processes can now be run from anywhere in the world. Managers and employees do not rely on their office PCs to run business processes. Teleconferencing capabilities, such as video and audio conferencing within the disruptive technology paradigm, have also enhanced international business management processes (Carayannopoulos, 2009). The storage, processing, retrieval and use of business data is also enhanced significantly through the application of disruptive technologies. Market research processes, product development and implementation of change within business organizations are promoted through the application of disruptive technologies. From these illustrations, it is apparent that disruptive technology needs to be embraced by organizations through the processes of adoption and implementation of change projects.
References
Adner, R., & Snow D. (2010). Old Technology Responses to New Technology Threats: Demand Heterogeneity and Technology Retreats. Industrial and Corporate Change, 19(5), 1655–1675.
Carayannopoulos, S. (2009). How Technology-Based New Firms Leverage Newness And Smallness To Commercialize Disruptive Technologies. Entrepreneurship: Theory & Practice, 33(2), 419–438.
Christensen, C. M., Baumann, H., Ruggles, R., & Sadtler, T. M. (2006). Disruptive Innovation for Social Change. Harvard Business Review, 84(12), 94–101.
Yu, D., & Hang, C. C. (2010). A Reflective Review of Disruptive Innovation Theory. International Journal of Management Reviews, 12(4), 435–452.
